Blog

In the world of healthcare, innovation is one of the primary arenas for competitive advantage. But as new health tech continues to explode onto the market, it can be a challenge to clearly explain niche positioning and complex products.

It has never been easier to start selling your products or services online–whether you run a direct-to-consumer product or service business or sell a variety of products from different vendors. Just create an account on your eCommerce platform of choice, grab a premade template, upload your product data, and take your store live. Right?

Navigating the seas of fintech and insuretech can feel akin to steering a ship through dense fog. Every startup, filled with dreams and potential, is on a quest for that unique spot under the sun. Let's delve deeper into the world of market positioning.

We don’t have to tell you that most people looking for a home–whether to rent or to buy–do most of their searching online. The real estate landscape has been completely transformed by technology, and it’s no longer enough to just have a mobile responsive website. For real estate professionals, delivering an exceptional digital experience is no longer optional; it's essential. But how do you stand out in an already crowded digital real estate market?

In the realm of branding, particularly for tech startups, storytelling can be an incredibly powerful way to connect with your target audience. It's a subtle blend of art and science that can set your brand apart from competitors. Let's delve into why storytelling is vital in the world of tech startup branding and how it can be harnessed effectively.

In December 2019, well before the global acknowledgment of the challenges of remote work due to the COVID-19 pandemic, our team at Suits & Sandals embraced a fully remote setup.

How many audiences does your brand have? Many businesses tend to focus on creating messaging and marketing strategies for a single, monolithic target customer. In reality, brands tend to have multiple audiences.

One of the most common issues we find with new clients is a lack of alignment and proper documentation for how the company communicates with its audiences.

Creating a comprehensive and effective messaging strategy can take a lot of time and resources–whether you’re working with an agency like us or planning to build your own.

The holiday season is a bustle of activity. Consumers across industries turn to digital solutions to make their purchases. As holiday shoppers rush to purchase items, and B2B organizations strive to solidify lucrative relationships, one question remains. "Are you ready for the rush?"

On June 9th, Agency Spotter released their list of Top 30 User Experience Design Agencies of 2020. Suits & Sandals is excited and honored to be amongst the winners of this award.