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Human-forward Tax Accounting

NextAccountant is a tax planning and preparation platform, designed to pair customers with live tax planning professionals through a user-friendly web app experience. We were engaged by NextAccountant as a full service digital agency to develop their brand, build their platform, and develop marketing collateral for their launch.

logo mark pair 1A NextAccountant
logo mark pair 1B NextAccountant

Use of Color

We developed a system to associate various aspects of the NextAccountant brand to aspects of human life, in relation to tax planning and work-life balance. Each color is used intentionally throughout brand collateral and user interface designs to relate user actions, messages, and ideas to these four key values.

brand color scheme slide 1 NextAccountant

brand color scheme slide 2 NextAccountant

brand color scheme slide 3 NextAccountant

brand color scheme slide 4 NextAccountant

brand guidelines for NextAccountant

Web Design & Development

web design comps collage full NextAccountant
Mobile app comps 2A NextAccountant
print collateral 2B NextAccountant

Product Design & Development

Na app 1a
app design comp - analytics report 2 NextAccountant
app design icons for NextAccountant
app design comps 3 for NextAccountant

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