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As holiday shoppers rush to purchase items, and B2B organizations strive to solidify lucrative relationships, one question remains. "Are you ready for the rush?"
Understanding brand voice is the first step to building your brand presence–but how does it work?
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| Web Development
| Brand Strategy
| Visual Identity Design
| Content Strategy
| Customer Research
| Competitive Research
| App Design & Development
| UX Design
NextAccountant is a tax planning and preparation platform, designed to pair customers with live tax planning professionals through a user-friendly web app experience. We were engaged by NextAccountant as a full service digital agency to develop their brand, build their platform, and develop marketing collateral for their launch.
We developed a system to associate various aspects of the NextAccountant brand to aspects of human life, in relation to tax planning and work-life balance. Each color is used intentionally throughout brand collateral and user interface designs to relate user actions, messages, and ideas to these four key values.
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