To enhance marketing and SEO value, we built standalone product websites, as well as both printed and interactive digital catalogs. We used the catalogs and quote request forms as opportunities to build a robust customer database through contact information requests.
Nationwide’s products could not be photographed at manufacture, and they are too large to ship and set up for studio photography. As a result, we had to think creatively about how we would incorporate product visuals into our marketing efforts. Our solution was to create 3D render models for their products, again differentiating Nationwide Coils from their competitors.
Through our work, Nationwide Coils became one of the first in the industry to offer a responsive mobile experience - incredibly important for industry professionals, as they could now measure equipment specs and submit a quote request in the field. This was a crucial tipping point that resulted in multiple industry players following Nationwide’s lead, establishing them as a trendsetter.