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The Brief : Capabilities

orb-reef

Do the Right Thing.

Flexible Capabilities for Better Experiences

We think differently about the work we do. Every member of our team is multidisciplinary, contributing ideas and collaborating to solve problems in interesting, effective ways. Our unique structure lets us tailor our services directly to the needs of our clients, providing scalable, comprehensive and targeted ways to seize opportunities and reach your business goals.

Discovery

  • Our discovery process is driven, inspired and guided by this predisposition, setting the tone for all that follows. It’s included in every engagement we enter, and has proven so powerful that many brands come to us specifically for our research and consultancy.
  • - Competitive & Comparative Analysis
  • - UX Audits
  • - User Research
  • - Market Research
  • - Growth Strategy
  • - Product Innovation

Brand Intelligence & Design

  • We see branding more as a science than an art. By that, we mean that it requires deeper insight than the visuals might imply. Our discovery phase leads into flexible, scalable services that are equally effective in creating a new brand from scratch or aligning an existing brand more closely to its target customers.
  • - Visual Identity Design
  • - Brand & Customer Persona Development
  • - Brand Narrative
  • - Brand Voice & Messaging Strategies
  • - Brand Guidelines

Brand Communications

  • The brands that make the biggest impact in the digital space have a clear and strong grasp of their audience, mediums and messaging. We’ll put together every piece of the puzzle so that your brand truly speaks to the people you’re trying to reach with a human sense of tone, timing, imagery and delivery.
  • - Content Strategy & Creation
  • - CRM Strategy & Management
  • - Marketing Automation
  • - Media Production

Digital Design & Development

  • Our interdisciplinary team can bring your grand vision to life with a foundation of brand intelligence that enables us to make informed decisions across every aspect of the user journey. We also pride ourselves on being approachable and agile with our development process.
  • - Web Design & Development
  • - Platform/Application Design & Development
  • - Technology Consulting

Analytics & Optimization

  • Strategy never stops. Whenever we build something, we set the proper tools in place to track its performance. Then, we consistently and thoroughly analyze it through a lens of improvement. We know there is always a way to refine any combination of your communications, design and technology.
  • - Website & Application Analytics
  • - User Experience Testing & Optimization
  • - Conversion / Lead Generation
  • - Performance & Accessibility Testing & Optimization
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