Invest in step zero.
The prerequisite step in any successful strategy is understanding. We need to know the “why” before we tackle the “how.” Everything we do–whether it's building a new brand or refreshing an existing one–starts with discovery. We look to understand how people think and behave through detailed, insightful research. It takes more than a 1-hour meeting, and more than a spreadsheet. We rack our brains, scour the sources and make sense of the data to identify opportunities for transformative brand messaging.