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The Brief : Approach

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Our Philosophy & Approach.

Organic strategy, human insight, impactful communications.

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Invest in step zero.

The prerequisite step in any successful strategy is understanding. We need to know the “why” before we tackle the “how.” Everything we do–whether it's building a new brand or refreshing an existing one–starts with discovery. We look to understand how people think and behave through detailed, insightful research. It takes more than a 1-hour meeting, and more than a spreadsheet. We rack our brains, scour the sources and make sense of the data to identify opportunities for transformative brand messaging.

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Communicate like a human.

A truly impactful brand is one that has a relatable personality and a conversational relationship with customers. We seek to define who you are and how your brand presents itself before melding your voice, visuals and messaging strategy. With clear direction and reliable reference points, we can humanize your approach and stay on target no matter what the underlying objectives may be.

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Nurture your ecosystem.

Each and every point of interaction that someone has with your company–whether online, in print or in person–is an aspect of your brand. Your website, content, sales funnel, social media and many other elements all require strategy and execution in unison. When we envision how real people interact across all touchpoints, every message connects. Even within the smallest tasks and deliverables, we are quietly weaving everything together, consciously and cohesively.

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Map and adapt.

The innovation of technology is an inherently human dynamic. As we evolve, so does our technology–and vice versa.. The only thing more valuable than having a plan to deal with this transformation is being willing and able to adjust it as the road before you shifts direction. We’ve made it a guiding principle in our culture to constantly experiment and develop new techniques for harnessing the power of digital. As much as we need to satisfy our own curiosity, the drive behind this is the ability to help our clients evolve and grow.

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Build to a T.

We’re as passionate about the way we work as we are about the work we create.
Instead of dividing our team into departments, we cultivate T-shaped talent–people who have deep knowledge in a specific area combined with the desire and adaptability to contribute across other disciplines. Our designers know code. Our developers understand content. Our strategists think in design. We’ve been doing it this way since we first started, and it has enabled us to achieve tremendous results for our clients.

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